Running a dojo is about far more than teaching technique. You’re building discipline, community, and confidence, but none of that matters if new students can’t find you online. Your website is often the first impression parents, adults, and beginners get of your dojo, so it needs to be clear, fast, and easy to use. 1. […]
Marketing a dojo isn't just about advertising; it's about sharing your philosophy, showcasing your community, and helping potential students understand what makes your community, and helping potential students understand what makes your training environment special. Why Blog Marketing Matters For Dojos Blog marketing plays a unique role in the martial arts world because it blends […]
Growing a martial arts dojo isn't just about great instruction; it's about making sure the right people in your community know who you are, trust what you offer, and feel confident walking through your doors. 1. Optimise Your Google Business Profile Your Google Business Profile is often the first place potential students or parents discover […]
Email marketing is one of the most effective ways to strengthen communication, build community, and grow your martial arts dojo. Parents and students appreciate clear, consistent updates, and email gives you a direct line to the people who care most about your training environment. Welcome New Students With Confidence A warm, confident welcome email sets […]
Running a great dojo is about more than teaching martial arts; it’s about building a community, attracting new students, and creating a brand people trust. Whether you’re just starting out or looking to grow your existing student base, effective marketing can make all the difference. 1. Build a Strong Online Presence Your website is often […]
The martial arts world is evolving, and so are the expectations of students and parents. In 2026, successful dojos aren’t just teaching great classes; they’re building strong brands, nurturing community, and communicating their values with clarity and consistency. 1. Show The Heart of Your Dojo Through Storytelling People don’t just join a dojo for techniques; […]
The Christmas season is a time of celebration, reflection, and community. For martial arts dojos, it’s also an opportunity to strengthen bonds with students, attract new members, and showcase the spirit of discipline and joy. Add Festing Flair to Your Website Give your dojo’s website a seasonal refresh. Add holiday-themed banners, cheerful graphics, and festive […]
This year has been a busy one for the two founders of Dojo Dex, with them both starting to teach martial arts! Let's have a look at what's been happening this year and what's to come! Chris's Journey 2025 This year has contained a wide range of different things, from helping instructors to starting his […]
Running a martial arts club isn’t just about teaching techniques; it’s about building a strong community and attracting students who will grow with your dojo. Local marketing is one of the most effective ways to achieve this. Reach The Right Audience Local marketing ensures your efforts are focused on people who are most likely to […]
The New Year is the perfect time to embrace fresh challenges, set meaningful goals, and invest in yourself. If you’ve ever thought about trying martial arts, now is the moment to step onto the mat. Build Strength and Fitness Martial arts training is a full-body workout. From explosive kicks to grappling drills, you’ll improve: It’s […]
